EFFORTS TO INCREASE THE MARKET FOR PULI CRACKER PRODUCTS THROUGH REBRANDING AND HALAL CERTIFICATION
Muhammad Iqbal Rusdi; Vanisa Reyhan Faradiba; Dian Puspita Salsabilla Putri; Budwi Harsono
General Background: Micro, Small, and Medium Enterprises (MSMEs) are vital to economic development, yet many face challenges in expanding their market reach. Specific Background: The Puli Cracker MSME, owned by Mrs. Makilah, exemplifies this chall...