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635 artikel ditemukan

USING INSTAGRAM AS SOCIAL MEDIA MARKETING FOR CAFE RED COFFEE AND PLANTS

Moch Rizky Adi Nugroho; Nur Maghfirah Aesthetika

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Vol: 1, No: 7
2024-07-27
Abstrak

General Background: In the competitive landscape of the café industry, social media, particularly Instagram, has emerged as a pivotal tool for business development and consumer engagement. Specific Background: This study focuses on Red Coffee and ...

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THE EFFECTIVENESS OF TIK-TOK BUZZ MARKETING IN INCREASING SALES OF BAKSO MASROY SURABAYA

Asy’ad Al Jihadi; Didik Hariyanto

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Vol: 1, No: 7
2024-07-27
Abstrak

General Background: The rise of social media has transformed marketing practices, with platforms like TikTok emerging as influential tools for businesses, particularly in the culinary sector. Specific Background: This research investigates the buz...

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INSTAGRAM DIGITAL MARKETING STRATEGY FOR @BRIYANI MANDHI NUSANTARA PRODUCTS FOR INCREASING SALES

M. Faruq Khusen; Didik Hariyanto

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Vol: 1, No: 3
2024-03-22
Abstrak

General Background: In the contemporary digital landscape, effective marketing strategies are crucial for business growth and product recognition. Specific Background: This research focuses on the digital marketing strategy employed by Briyani Man...

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CONTENT ANALYSIS OF INSTAGRAM SOCIAL MEDIA ACCOUNTS @3SECOND LOCAL BRAND FASHION PRODUCTS

Aditya Rizka Ramadhanta; Nur Maghfirah Aesthetika

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Vol: 1, No: 3
2024-03-22
Abstrak

General Background: The rise of social media has fundamentally transformed consumer behavior, particularly in the fashion industry, where brands leverage platforms like Instagram to engage with consumers. Specific Background: Established in Indone...

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ANALYSIS OF SOCIAL MEDIA CONTENT IN DIGITAL MARKETING STRATEGIES ON PRODUCT MARKETING

Yuriza Rahayu Irawan; Muhammad Yusuf

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Vol: 1, No: 2
2024-02-22
Abstrak

Technological advancements are reshaping human labor, particularly in the realm of marketing, where digital marketing has emerged as a powerful tool through social media platforms. General Background: The evolution of technology has enabled the cr...

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DIGITAL MARKETING OF CITRA MOBIL INDO IN USED CAR SALES

Adam Alifandra Khalifah; Nur Maghfirah Aesthetika

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Vol: 1, No: 2
2024-02-08
Abstrak

This study explores the strategic significance of digital marketing in influencing consumer behavior on social media, particularly within the used car trading sector exemplified by Citra Mobil Indo. General Background: As digital platforms increas...

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ANALYSIS OF E-PROMOTION, PRODUCT QUALITY, AND PRODUCT INNOVATION ON SOMETHINC PRODUCT PURCHASE DECISIONS (CASE STUDY OF SOMETHINCOFFICIAL CONSUMERS OR INSTAGRAM FOLLOWERS)

Rizqi Qurrota A’yun Burhanuddin; Muhammad Yani; Tofan Tri Nugroho

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Vol: 1, No: 10
2024-10-02
Abstrak

Background: The increasing role of e-promotion, product quality, and innovation in influencing consumer purchasing decisions has become paramount in the digital marketplace, particularly for brands like Somethinc targeting younger generations on s...

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EFFECTIVE STRATEGIES FOR BEBEK CAROK SIDOARJO RESTAURANT: ANALYZING BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTIONS INFLUENCING CONSUMER PURCHASING DECISIONS

Syahrul Afandi; Muhammad Yani; Misti Hariasih

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Vol: 1, No: 10
2024-10-02
Abstrak

General Background: Traditional Indonesian culinary culture faces challenges as modern food products increasingly dominate consumer preferences. To preserve and promote traditional cuisine, some entrepreneurs and influencers have introduced strate...

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INDUSTRIAL-ECONOMIC ZONE SOCIAL AUTHORITY GUARANTEE

Ashirov Valijon Ilkhomovich Navoi

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Vol: 1, No: 9
2024-09-14
Abstrak

In this article, scientific information about economic zones, which are the drivers of the economy of developed countries in the world experience, is presented. Introduction of foreign investments in industrial zones through economic reforms imple...

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BALANCING NATIONAL SECURITY AND MIGRANT RIGHTS IN INTERNATIONAL LAW

Khakberdiev Mukhammad

International Journal of Economic Integration and Regional Competitiveness
ISSN: 3032-1301
Vol: 1, No: 9
2024-09-14
Abstrak

This article examines the complex intersection between national security and migrant rights within the framework of international law. With an increasing focus on security, many states have adopted policies that restrict migration, often infringin...

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