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Objective: This study aims to analyze the influence of live streaming, price perception, and customer reviews on consumer purchasing decisions for Skintific products on TikTok Shop. Method: A quantitative research design was implemented, using pur...

Objective: This study aims to develop and evaluate the FitLaksana mobile application as a digital solution for improving dietary management and physical activity to address rising health issues such as obesity and metabolic disorders. Method: The ...

Objective: This study aims to analyze the influence of convenience, trust, and security on Generation Z’s decisions to use Paylater services in Sidoarjo. Method: A quantitative research design was employed using a survey method distributed to Gene...

Objective: This study aims to examine the influence of brand loyalty, perceived quality, and brand trust on consumers repurchase decisions for Unilever products amid intensified competition and boycott issues in Indonesia. Method: A quantitative r...

Objective: This study aims to analyze the influence of price perception, brand awareness, and quality perception on consumer purchasing interest in Nugget Champ in East Java, with brand image serving as an intervening variable. Method: A quantitat...

Objective: This study aims to examine the effect of brand awareness, game features, and content creators on players’ top-up decisions in the eFootball game. Method: A quantitative research approach was employed, utilizing questionnaires distribute...

Objective: This study aims to analyze the influence of Celebrity Endorsement (CE), Online Customer Review (OCR), and Purchase Decision (KP) on Consumer Satisfaction (KK) in the beauty industry across the Greater Surabaya area. Method: A quantitati...

Objective: This study aims to analyze the impact of sustainable marketing strategy on business sustainability in the Fast-Moving Muslim Consumer Goods (FMCG) sector. Method: Using the resource-based view (RBV) and triple bottom line (TBL) approach...

Objective: This study aims to find out and measure how much influence the potential use of Artificial Intelligence, job desk division and team communication on employee performance at PT. Mina Berkah Selalu. Method: This research includes quantita...

Objective: This study investigates the direct and indirect effects of Green Organizational Climate (GOC) and Green Motivation (GM) on Employee Green Behaviour (EGB), with Perceived Organizational Support (POS) as a mediator. Method: Using SEM with...