ANALYSIS OF CUSTOMER SATISFACTION LEVEL USING QFD AND IPA METHODS TO IMPROVE SERVICE QUALITY
Iil Nur Khamilatul Fitria; Wiwik Sulistiyowati
Objective: The high level of complaints about service in the last three months—29.2% in September, 35.2% in October, and 35.2% in November—motivates this research to analyze the factors influencing the level of customer satisfaction at Gym Fitness...