THE INFLUENCE OF PRODUCT INNOVATION AND SOCIAL MEDIA MARKETING ON CUSTOMER SATISFACTION THROUGH PURCHASE DECISIONS IN THE KOREAN FOOD INDUSTRY (A STUDY ON DAEBAG.E PRODUCTS)
Prisca Anjalini Dumatubun; Damelina Basauli Tambunan
Objective: This study aims to examine the influence of Product Innovation and Social Media Marketing on Customer Satisfaction through Purchase Decisions in the Korean food industry, specifically focusing on Daebag.e. Method: A quantitative researc...