INTEGRATING ISLAMIC MARKETING AND GREEN MARKETING THROUGH MAQASHID SHARIAH: A CONCEPTUAL FRAMEWORK FOR SUSTAINABLE VALUE CREATION
Kumara Adji Kusuma; Aidah Safira Maharani; Rara Novalia; Mochamad Rizal Yulianto; Herlinda Maya Kumala Sari
Objective:Â The growing urgency of environmental sustainability has challenged conventional marketing paradigms, including green marketing, which is often criticized for its instrumental and profit-driven orientation. Simultaneously, Islamic market...