OPTIMIZING SOCIAL MEDIA CONTENT AS A MARKETING STRATEGY TO INCREASE ENGAGEMENT AT KYOU HOBBY SHOP
Candra Lucas Diansa Putra; Bayu Hari Prasojo
Objective: This study aims to examine the effectiveness of short-form video content on Instagram Reels as a digital marketing strategy to increase customer engagement at Kyou Hobby Shop, a business specializing in hobby-related products. Method: T...