ANALYSIS OF THE CONTENT MARKETING, INFLUENCER MARKETING, BRAND IMAGE AND PRICE PERCEPTION ON PURCHASE DECISIONS FOR WARDAH SKINCARE PRODUCT ON THE TIKTOK
Sindy Diva Maretha; Muhammad Yani; Tofan Tri Nugroho
General Background: Effective digital marketing strategies are crucial for influencing consumer purchasing decisions in the skincare industry. Specific Background: Despite the rise of TikTok as a marketing platform, understanding the relative impa...