THE ROLE OF PURCHASE DECISIONS IN MEDIATING THE EFFECT OF SERVICE QUALITY AND PRICE PERCEPTION ON CUSTOMER LOYALTY
I Kadek Wira Adijaya; Luh Komang Candra Dewi; Saortua Marbun
Objective: This study aims to analyze the effect of service quality and price perception on customer loyalty, both directly and through purchase decision as a mediating variable, at Apotek Nusa Raya located in Kerobokan Kaja, Kuta Utara, Badung, B...