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General Background: The rise of social media has transformed marketing practices, with platforms like TikTok emerging as influential tools for businesses, particularly in the culinary sector. Specific Background: This research investigates the buz...

General Background: In the contemporary digital landscape, effective marketing strategies are crucial for business growth and product recognition. Specific Background: This research focuses on the digital marketing strategy employed by Briyani Man...

General Background: The rise of social media has fundamentally transformed consumer behavior, particularly in the fashion industry, where brands leverage platforms like Instagram to engage with consumers. Specific Background: Established in Indone...

Technological advancements are reshaping human labor, particularly in the realm of marketing, where digital marketing has emerged as a powerful tool through social media platforms. General Background: The evolution of technology has enabled the cr...

This study explores the strategic significance of digital marketing in influencing consumer behavior on social media, particularly within the used car trading sector exemplified by Citra Mobil Indo. General Background: As digital platforms increas...

Background: The increasing role of e-promotion, product quality, and innovation in influencing consumer purchasing decisions has become paramount in the digital marketplace, particularly for brands like Somethinc targeting younger generations on s...

General Background: Traditional Indonesian culinary culture faces challenges as modern food products increasingly dominate consumer preferences. To preserve and promote traditional cuisine, some entrepreneurs and influencers have introduced strate...

In this article, scientific information about economic zones, which are the drivers of the economy of developed countries in the world experience, is presented. Introduction of foreign investments in industrial zones through economic reforms imple...

This article examines the complex intersection between national security and migrant rights within the framework of international law. With an increasing focus on security, many states have adopted policies that restrict migration, often infringin...

Business and marketing development in the digital economy requires the use of modern technologies and digital platforms. This process provides opportunities to optimize marketing strategies, establish more effective relationships with customers, a...